[Missouri-l] [leadership] Fw: Target agrees to install tactile point of sale devices in all stores

[peter altschul]

Dear colleagues:  Pasted below is the press release announcing 
the settlement between Target Stores and the ACB, CCB and AFB 
about tactile point of sale
devices in Target stores in the United States.  This agreement 
was reached using the Structured Negotiations process.  Direct 
links to the press release
and the full settlement are as follows:

Target Point of Sale Press Release:
http://lflegal.com/2009/05/target-press/

Target Point of Sale Settlement Agreement:
http://lflegal.com/2009/05/target-settlement-agreement/

Target Improves Point of Sale Equipment to Benefit Shoppers with 
Visual Impairments

Minneapolis, Minn.  (May 14, 2009)– The American Foundation for 
the Blind (AFB), American Council of the Blind (ACB), California 
Council of the Blind (CCB)
and Target (NYSE:TGT) announced today that the organizations have 
collaborated to improve the Target checkout experience of guests 
with visual impairments
and ensure their privacy.  The AFB, ACB and CCB applaud Target’s 
efforts and urge other retailers to follow its example.
Point of Sale Improvements

Target will add tactile keypads to point of sale devices at all 
Target stores.  This improvement allows shoppers who have visual 
impairments or difficulty
reading information on a touch screen to privately and 
independently enter their personal identification number (PIN), 
protecting their financial privacy.

The devices feature keys arranged like a standard telephone 
keypad and work in conjunction with Target’s current point of 
sale terminals.  All Target stores
in California will have the new devices by December 2009, and 
keypads will be installed in all Target stores nationwide by the 
end of 2010.

Mitch Pomerantz, president of the American Council of the Blind, 
praised Target's announcement:  "I applaud Target, one of the 
largest national retailers,
for making these equipment changes that recognize that blind and 
visually-impaired customers must have the same level of privacy 
and security when making
purchases as our sighted peers.  In this era of rampant identity 
theft, the ability to use tactile point of sale devices is 
crucial.'
Ann Marie Janke, vice president, Target Technology Services, 
Guest Development, said, “Target is committed to providing an 
exceptional experience and fostering
an inclusive shopping environment for all our guests.  We are 
eager to make changes to our point of sale keypads that will 
enhance the guest experience
and ensure the privacy protection of our visually-impaired 
guests.”
About Target

Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 
1,699 stores nationwide and at Target.com.  Target is committed 
to providing a fun and convenient
shopping experience with access to unique and highly 
differentiated products at affordable prices.  Since 1946, the 
corporation has given 5 percent of its
income through community grants and programs like Take Charge of 
Education.  Today, that giving equals more than $3 million a 
week.
About American Council of the Blind (ACB) and California Council 
of the Blind (CCB)

American Council of the Blind is a national consumer-based 
advocacy organization working on behalf of blind and visually 
impaired Americans throughout the
country, with members organized through seventy state and special 
interest affiliates.  The California Council of the Blind are the 
Massachusetts and California
state affiliates of the ACB.  ACB and CCB are dedicated to 
improving the quality of life, equality of opportunity and 
independence of all people who have
visual impairments.  Their members and affiliated organizations 
have a long history of commitment to the advancement of policies 
and programs which will
enhance independence for people who are blind and visually 
impaired.  More information about ACB, BSCB and CCB can be found 
by visiting
www.acb.org
and
www.ccbnet.org.
About American Foundation for the Blind

The American Foundation for the Blind (AFB) is a national 
nonprofit that expands possibilities for people with vision loss.  
AFB’s priorities include broadening
access to technology; elevating the quality of information and 
tools for the professionals who serve people with vision loss; 
and promoting independent
and healthy living for people with vision loss by providing them 
and their families with relevant and timely resources.  AFB is 
also proud to house the
Helen Keller Archives and honor the over forty years that Helen 
Keller worked tirelessly with AFB.  For more information visit us 
online at
www.afb.org.
CONTACT

AFB, ACB and CCB information

Mitch Pomerantz
ACB
626-372-5150

Caitlin McFeely
AFB Communications
212.502.7674
cmcfeely [at] afb.net

Target Communications
612.696.3400

Lainey Feingold
Law Office of Lainey Feingold
http://lflegal.com/
510.548.5062
LF at LFLegal.com

Ardis Bazyn
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