[Missouri-l] {Disarmed} Fw: BBC launches audio description on BBC IPlayer

[Terrie Arnold]

----- Original Message ----- 
From: Ray T. Mahorney 
To: Undisclosed-Recipient:; 
Sent: Wednesday, August 26, 2009 9:21 AM
Subject: BBC launches audio description on BBC IPlayer


  From the BBC Press Office, feel free to repost to other lists:

BBC launches audio description on BBC iPlayer
Date: 26.08.2009

The BBC today announces that approximately 25 hours per week of the BBC's audio-described programmes 
are now available on BBC iPlayer.

Audio description describes what is happening on screen using the gaps between dialogue in 
programmes. This helps viewers with visual impairments to better follow what is happening in the 
programme.

Audio-described programmes from a variety of different genres are available including dramas, such 
as Doctor Who, Being Human and EastEnders; comedy including Little Britain and Jam And Jerusalem; 
and children's programmes such as Tracy Beaker and The Sarah Jane Adventures.

There are also plans to extend the coverage of the service to include more of the BBC's weekly 
broadcast audio described programmes in the future.

To access the service, users need to go to the "Audio described" category in BBC iPlayer and select 
the programme they would like to play from the list of the audio-described programmes available from 
the last seven days.

Jonathan Hassell, BBC Future Media Head of Audience Experience & Usability, said: "The BBC is 
committed to high standards of accessibility across all of its sites and services, especially 
popular new services like BBC iPlayer which aim to deliver the benefits of emerging technologies to 
all our audiences.

"We're therefore delighted that the BBC is the first broadcaster in the world to include 
audio-described TV programmes for our blind and visually impaired audiences in its video-on-demand 
service."

Lesley-Anne Alexander, Chief Executive, RNIB, said: "RNIB welcomes the launch of audio description 
on the BBC iPlayer and recognises this as a major breakthrough and great leap forward in access for 
blind and partially-sighted people in the UK which will hopefully reverberate around the world." 


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